Posts Tagged ‘Ikea Value Proposition’

Ikea Value Chain

Ikea Value Chain

Ikea Value Chain

Ikea Value Chain

In a world where Wal-Mart is king and growing more each and every day, why would anyone want to shop an IKEA store? That was my question too, so I decided to learn more about this different type of department store. It seems that IKEA is a private-owned company founded in Sweden in 1943 by a man named Ingvar Kamprad, who like Sam Walton started the store in his hometown. Like Mr. Walton he wanted to offer quality products at a reasonable price, and though IKEA has not had the huge growth like Wal-Mart stores, it has over 260 Read the rest of this entry »